Our Fairtrade Story
We have been working with Fairtrade since 1994 and today, 24 years later, we are very proud to be the world’s largest Fairtrade tea brand.
Fairtrade supports workers’ rights and ensures that farmers are paid a fair wage. By buying our tea on Fairtrade terms, as well as paying the Fairtrade Minimum Price, we pay a Fairtrade Premium – an additional sum of money which farmers & workers can invest in any projects they choose, which has helped improve standards in education, health & housing.
Companies like ours have a key part to play in helping tea plantation employees & their families. We whole-heartedly support Fairtrade’s ongoing drive to improve working and living conditions and make a positive impact in all tea producing countries.
See our fairtrade
principles in action
Who Are The Fairtrade Foundation?
Fairtrade Foundation is an independent non-profit organisation, working with businesses, farmers and consumer groups in over 4000 product categories in the UK to ensure:
- A minimum price is paid to Fairtrade producers covering their costs of production.
- All producers in Fairtrade co-operatives, irrespective of gender, get a democratic say in decisions.
- The producers receive an additional Fairtrade premium, an extra amount of money to invest in their businesses and communities.
- A Fairtrade Trading Partnership Plan exists to enable companies to make partnership commitments to the producers from whom they source.
Why Choose Fairtrade?
World trade is not fair. Small scale farmers and workers in the developing world face the challenges of rising food and fuel costs, an increasingly unpredictable climate and volatile prices for their goods. By choosing products with the Fairtrade Mark you are guaranteeing producers are being paid a fair and stable price for their products, allowing them to develop their business and work their way out of poverty. For more information www.fairtrade.org.uk